A social media agency for people rebuilding their lives. We help formerly incarcerated individuals and those in recovery craft an online presence that reflects who they are now, not who they were.
Americans have a criminal record. That's nearly 1 in 3 adults. Most of them are invisible online.
Unemployment rate for formerly incarcerated people. Eight times the national average. First impressions start on Google.
Recidivism drops from 52% to 16% when people find employment. A professional online presence opens that door.
We audit your current digital footprint. Google results, social profiles, everything an employer or landlord sees when they search your name. We identify what needs to change.
We work with you to craft your narrative. Not hiding your past. Owning it. Framing your journey as the asset it is: resilience, growth, perspective that most people will never have.
We build your profiles, create content, and manage your social presence. LinkedIn that gets recruiter attention. Instagram that tells your story. A digital identity that matches who you are today.
SecondDraft works with individuals reentering society after incarceration, people in addiction recovery, and the organizations that support them. We also partner with second-chance employers who want to amplify the stories of the people they hire.
The hardest part of getting out isn't finding a job. It's convincing someone you deserve one before they even meet you. That starts online.
The insight behind SecondDraft
SecondDraft exists to make sure the story they find is the one you wrote, not the one written for you by a system that already moved on. Your second chapter starts with a second draft.